Cookie Policy

Effective Date: 6 November 2025

Subfocus Technologies Ltd trading as PriceGuard.AI ('PriceGuard', 'we', 'us'), registered in England and Wales (company number 14775280).
Registered office: C/O Savvy Accountancy, Kenward House, High Street, Hartley Wintney, Hampshire, RG27 8NY.
Contact: info@priceguard.ai

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential cookies: These are necessary for the website to function and cannot be switched off. They are usually set in response to actions made by you, such as setting your privacy preferences or filling in forms.
  • Analytics cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 for this purpose.

3. Types of Cookies We Use

Essential Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.

These cookies cannot be disabled as they are necessary for the website to function.

Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 to understand how visitors use our website. This helps us improve our services and user experience.

Cookies used:

  • _ga: Used to distinguish users. Expires after 2 years.
  • _ga_*: Used to persist session state. Expires after 2 years.

Purpose: These cookies collect information about how visitors use our website, including the number of visitors, where they came from, and the pages they visited. This information is used in aggregate form and does not identify individual visitors.

These cookies require your consent. You can accept or reject them using our cookie banner.

4. Third-Party Cookies

We use Google Analytics, which is provided by Google LLC. Google's use of information collected through our use of Google Analytics is governed by Google's Privacy Policy, available at: https://policies.google.com/privacy.

5. Managing Your Cookie Preferences

You can manage your cookie preferences in several ways:

  • Cookie Banner: When you first visit our website, you'll see a cookie banner where you can choose to accept or reject analytics cookies.
  • Change Preferences: You can change your cookie preferences at any time by clicking here.
  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect your ability to use some features of our website.
  • Google Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.

6. Server-Side Analytics

We also use Vercel Analytics, which is a privacy-friendly analytics service that does not use cookies or collect personal data. This service operates server-side and does not require your consent.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The most recent version will always be available on this page.

8. Contact Us

If you have any questions about our use of cookies, please contact us at info@priceguard.ai.